About Us

Not in Shops is an online marketplace where we bring you the very best of Australia’s personalised, custom-made and unique products.


We have spent countless hours trawling the internet, scouring boutique markets around the country and sleepless nights searching for special, unique products that can’t be found in mainstream shops. We invited the businesses that create these wonderful personalised, custom-made and unique products, to offer them to you in our online marketplace.


Now you can shop from hundreds of boutique businesses and thousands of beautiful products with one basket and one checkout.


You won’t find anything off the shelf, mainstream or run of the mill here. Everything on Not in Shops is created thoughtfully and sent to you with love and care.


So what are the benefits of shopping from individual small businesses rather than at your local chain stores? Here are just a few:


  1. For every dollar spent on a small business much more of that stays in the local economy rather than going to large multi-national corporations. Naturally, this is better for the Australian economy.


  1. If you’re buying a personalised or custom-made gift for someone, there’s very little chance of someone turning up with the same gift as you. Buying something special from a small business is a thoughtful approach to gift-giving


  1. You are supporting Aussie entrepreneurs – our site is a hub of innovation – we have some amazing designers and makers who love coming up with new ideas and products. We see a constant stream of new product options for our customers to choose from. From custom colours and sizes, to laser engraved messages on toys and hand stamped names on jewellery – there are literally thousands of options to choose from.  Our customers often request special customisations which many of our sellers are happy to offer. If you have something in mind – simply click “Ask a Question” tab on any of the product pages of the business you’d like to request a custom-order from.


Our aim is to ensure your online shopping experience is a fun and easy with a huge variety of choice. Our core values are creativity, individuality, passion and support and we hope these values shine through during your shopping experience with us.‏

On our website you will discover a wide variety of children’s clothing and accessories, toys and games, furniture, lighting and living products, artwork and prints, Christening gifts, baby and children’s  gifts and thoughtful gifts for adults. 


If you live in Australia there are no additional delivery charges – postage is free Australia wide.


Happy shopping!

 contact us

Email us at info@notinshops.com.au

Mailing Address:

Not in Shops Enterprises Pty Ltd.

Suite 1A Level 2

Gordon Executive Centre

802 Pacific Hwy, Gordon, NSW 2072